Illumination, Clarity, & Insight

Commercial Expertise, Tools, Processes



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Light Beam employs many innovative Strategic Processes & Tools 


Market Opportunity & Competitive MappingMapping Competitive Advantages
Porter's 5-Forces Model
BCG 4 Quadrants Model
Harvard Performance Management System

Mapping New Customer Opportunities
McKinsey's 7 Degrees of Freedom
Competitive Mapping

 
 
Mapping New Market
Opportunities
Market Mapping
SWOT Analysis
Marketing Roadmap





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Mapping Product, Service & Software OpportunitiesMedical Device & Software System Product Development Roadmap


Product Combination, Capabilities, & Life Cycle Opportunities
Product & Software Portfolio Development Roadmap
Product Life Cycle Mapping
Which products will we carry?
When will we update them?
When will we replace them and what will we replace them with?
 
 



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Experience in all commercial teams:  Sales, Marketing, Strategy, Business Development, Clinical & Customer Support.Building & Managing Strong Commercial Teams

Sales

Marketing

            • Global
            • Regional
            • Product Management
            • Promotional
            • Internet Marketing

Business Development

Clinical & Market Research