Illumination, Clarity, & Insight

Commercial Expertise, Tools, Processes


Light Beam employs many innovative Strategic Processes & Tools 

Market Opportunity & Competitive MappingMapping Competitive Advantages
Porter's 5-Forces Model
BCG 4 Quadrants Model
Harvard Performance Management System

Mapping New Customer Opportunities
McKinsey's 7 Degrees of Freedom
Competitive Mapping

Mapping New Market
Market Mapping
SWOT Analysis
Marketing Roadmap


Mapping Product, Service & Software OpportunitiesMedical Device & Software System Product Development Roadmap

Product Combination, Capabilities, & Life Cycle Opportunities
Product & Software Portfolio Development Roadmap
Product Life Cycle Mapping
Which products will we carry?
When will we update them?
When will we replace them and what will we replace them with?


Experience in all commercial teams:  Sales, Marketing, Strategy, Business Development, Clinical & Customer Support.Building & Managing Strong Commercial Teams



            • Global
            • Regional
            • Product Management
            • Promotional
            • Internet Marketing

Business Development

Clinical & Market Research